Škoda Auto

Campaign that discovers the future in the past

2017

We created the fictional time-capsule project Ozvěny Budoucnosti (Echoes of the Future). In this production, we shifted 30 years back.

Approach

We created the fictional time-capsule project Ozvěny Budoucnosti. In this production, we shifted 30 years back. We simulated the then-students’ visions for the year 2017. We fictively planted the content for 3 decades in the corporate archives, so that we could publish it in 2017.

Result

We then preserved selected ones and their creators for the next generation. And thanks to the campaign, ŠKODA can choose from 200 enthusiastic candidates.

Description

Developers at ŠKODA AUTO build technologies for the future. But their work is secret. How to attract new colleagues from schools when no one knows about the department of development? We made a fictional program Echoes of the Future/time capsule, where 30 years ago students locked away their auto-mobile visions. Now, we reveal them to the public. These visions released an unusual response on social networks with their content and processing. Hundreds of users got involved with the sequel.

Information

My Role

Art direction, Brand identity, UX/UI design

Agency

Isobar Czech Republic

Awards & Mentions

WebTop100 - 1st place Digital Ad Campaign, 1x Behance - Advertising, 1x AIGA Member Gallery

Credits

© 2017 All rights reserved. Creative Director: Pavel Flégl; Copywriter: David Podhola; Design direction: Václav Krejčí; Art Directors & Designers: Iva Hromková, Alexandra Michajlová, Michal Kotulek, Robin Remsa, Hana Kudrnáčová, Robert Taschner​​; UX Designers: Robin Remsa, Pavel Flégl, František Procházka; Technical Director: František Procházka; Development: Julius Pataky, David Ovčačík, Hynek Zatloukal; Director: Matěj Chlupáček; Agency Producers: Ivica Šurová, Pavel Brůček; Production Company / Producer: CINQ Visuals; Project management: Simona Brožíková, Ondřej Vataščin; Motion design: Marcelo Bazani.

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